Announcements

The Psychology Department seeks a visiting assistant professor for 2026-2027. We are searching for a candidate who can teach introductory level courses is Psychology, Cognitive Science, and Human Neuroscience. Review of applications will begin March 30, 2026. For more information about the position and how to apply, see our full advertisement here.

'I just can't': Why so many consumers are sick and tired of online shopping

In a recent Accenture survey of 19,000 consumers around the world, 74% of respondents said that they had abandoned an online shopping cart at least once in the past three months because they felt "bombarded by content, overwhelmed by choice and frustrated by the amount of effort they need to put in to making decisions." "Amazon's doing what we think the American dream is, which is, have all the choice in the world," Jessecae Marsh, professor psychology, tells Business Insider. "But choice can be paralyzing." Part of the problem, Marsh said, comes down to the way our brain makes choices. 

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